Landing page optimisation for haircare startup KEEO to convert Meta ad traffic and engage new visitors with low brand awareness.
Task:
Create and test a high-converting, mobile-first landing page tailored to paid traffic from Meta ads.
Actions:
* Designed a mobile-first landing page in Figma, inspired by top-performing DTC brands.
* Built and implemented the page on Shopify using a custom layout.
* A/B tested the landing page against the existing PDP.
Result:
* 2x increase in Add-to-Cart rate and conversions.
* Higher engagement and average session duration.
Project type
MARKETING
