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Proven DTC & B2B Success
Double digit revenue comps: +57% Kate Spade, +35% Dr. Martens, +18% Anya Hindmarch, +13% House of Hackney
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Innovation and Strategic Planning
New outlet online business, +218% revenue comp in the first year. International expansion, +49% US comp growth
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Data-Driven Results
50+ A/B tests increasing CVR +133%, Subscription revenue +331%, Engagement +38%, AOV +26% through segmentation and personalisation
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Leadership and Team Management
Managed and recruited teams of 8, fostering a collaborative and high-performing culture
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Tech Stack
Expert in Shopify, Salesforce, Magento, Klaviyo, Figma, Trello, GA-4, PIM, DAM, SCRUM, Slack, Excel, Notion, Machine Learning