Task:

Redesign and optimise automated email flows in Klaviyo to drive engagement, reduce drop-off, and support key stages of the customer journey.

Actions:
* Built a full suite of high-performing flows in Klaviyo, including Welcome Series, Cart Abandonment, and Post-Purchase.
* Created optimised, visually rich templates in Figma.
* Embedded customer education, UGC, and offers tailored to each flow’s intent.

Result:
* 64.6% open rate (Welcome Series).
* 7.46% click rate (All flows).