Task:

To revamp the Shopify store with a custom theme and optimise user experience across key pages.

Actions:
* High-fidelity mock-ups in Figma with a mobile-first strategy.
* Developed key pages including Homepage, PDP, About Us, and Stories (styled blog pages).
* Implemented a sign-up modal, cookie consent banner, and chat box functionality.

Result:
* +288% improvement in conversion, after redesign.
* +38% improvement in engagement, measured via key on-site behaviour.