Task:

Enhance product visibility and customer engagement by replacing the manual merchandising process with a dynamic, performance-led strategy.

Actions:
* Led the transition to a real-time, data-driven product sorting system.
* Developed sorting rules based on customer engagement and sales performance.
* Conducted A/B testing to benchmark against the manual approach.

Result:
* +207% increase in conversion rate
* +130% uplift in revenue per visitor
* Strategy scaled to additional categories and across European sites
* Set a new e-commerce standard adopted across Tapestry brands, including Coach