Task:

Overhauled B&G’s email marketing across pop-up, flows, and campaigns to boost list growth and revenue.

Actions:
* Redesigned emails in Figma.
* Built high-converting pop-up (3.16% submit rate, £37K revenue in <3 months).
* Created full Klaviyo flow suite: welcome, cart/browse abandonment, post-purchase.
* Managed weekly campaign emails.

Results:
* +179% YoY subscriber growth *+91% flow revenue | +77% total email revenue * Campaign AOV: £93 (mobile) | £102 (desktop) * Open rate: 45%, CTR: 6.7%, Unsub: 0.14%, all outperforming benchmarks