Task:

Overhauled B&G’s e-commerce by implementing CRO, UX and growth strategies across Shopify, Klaviyo, content and team operations, resulting in improvements to CVR, AOV, and gross sales in just 3 months.

Actions:
* Ran high-impact sales campaigns, site CRO, and content strategies.
* Streamlined operations across hiring, workflow systems, and tech stack.
* Designed and built new Klaviyo flows and campaign emails.
* Led weekly team analytics meetings and managed a team of 10.

Results:
* +51% gross sales, +45% CVR, +27% AOV.

* +179% email recipients, +91% flow revenue, +77% ttl email revenue.