Task:

Create an interactive customisation tool that enhances product personalisation and supports high-value conversions on PDP.

Actions:
* Led the end-to-end development and launch of the Build-a-Bag tool.
* Managed cross-functional collaboration across engineering, UX/UI design, marketing, and creative to ensure seamless execution.
* Ran A/B testing to measure impact on user behaviour and validate uplift in UPT and RPV.

Result:
* +14% increase in revenue per visitor, with handbags retailing at an average price point of £1,100.