Projects

A/B Testing

Kate Spade

Task: Enhance product visibility and customer engagement by replacing the manual merchandising proce...

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A/B Testing

Sol-ti Segment Homepage Messaging

Task: Ran segmented A/B tests to optimise Sol-ti’s homepage messaging by device, with mobile account...

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A/B Testing

Kate Spade Cart Abandonment

Task: Increase checkout completion rates by using behavioural triggers to influence user decision-ma...

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