Task:

Ran segmented A/B tests to optimise Sol-ti’s homepage messaging by device, with mobile accounting for 61% of total traffic.

Actions:
* Executed 2 A/B tests via VWO, one for desktop and one for mobile.
* Analysed revenue and revenue per visitor (RPV) to evaluate message performance by device.

Result:
* Mobile variant outperformed control with +27% lift in RPV (£2.99 vs. £2.35) | Desktop control outperformed variant with +46% higher revenue

* Uncovered clear messaging preferences by device, leading to a new device-based segmentation strategy