Task:

Strengthen organic visibility, improve keyword targeting, and increase qualified traffic through an optimised blog and SEO-focused content strategy.

Actions:
* Audited existing site structure and keyword rankings to identify gaps and opportunities.
* Developed a targeted content strategy aligned to high-intent keywords across hair health, styling, and seasonal trends.
* Created a Stories blog hub on Shopify with optimised categories and UX.

* Briefed and edited expert-led blog content using E-E-A-T and People-First Content principles.

Result:
* +74% year-on-year increase in organic revenue, with a 2.3x growth in organic transactions.