Task:

Develop and execute a comprehensive strategy to drive substantial revenue growth and set a new benchmark for digital performance.

Actions:
* Created and implemented a data-led growth plan for the online Outlet business.
* Presented the strategy to the CEO and senior leadership, securing full buy-in.
* Partnered with the buying team to optimise product mix and stock planning.
* Ran A/B testing to increase customer engagement and refine conversion tactics.

Result:
* Achieved +218% year-on-year growth, setting a new standard for the channel’s commercial success.