Task:

Conduct a comprehensive UX audit of key pages and implement design improvements to deliver an upgraded, conversion-ready Shopify site.

Actions:
* Identified friction points across key pages.
* Redesigned the Shopify theme with a focus on mobile usability and intuitive navigation.
* Integrated product carousels and dynamic social proof (customer reviews, UGC, and video).
* Simplified PDP layouts to prioritise key product information.
* Maintained visual consistency to strengthen brand identity.

Result:
* Launched an upgraded Shopify storefront with improved mobile UX, stronger engagement, and a foundation for growth.