Redesign of startup Vice Reversa skincare Shopify store to improve conversion rates and user experience, with a focus on mobile-first design.
Task:
To create a custom Shopify theme and optimise user experience through testing and development.
Actions:
* Designed a bespoke Shopify theme aligned with the Vice Reversa brand blueprint.
* Implemented user-centric and mobile-first design strategies.
* Led A/B testing to refine UI elements and enhance engagement.
Result:
* +𝟮9% improvement in conversion.
Project type
CONVERSION RATE OPTIMISATION
