Task:

Redesign and rebuild the e-commerce experience to improve UX, boost performance, and upgrade the subscription offering.

Actions:
* Conducted a CRO and UX audit to uncover key friction points and growth opportunities.
* Delivered a full site redesign across homepage, navigation, PLP, PDP, and cart using a modern Shopify Plus theme.
* Delivered a brand-aligned design system in Figma and developed refreshed UI layouts.
* Migrated subscriptions from Subi to Recharge with custom widget setup and metafield configuration
* Built a scalable backend and trained the internal team on ongoing site management.
* Supplied a comprehensive CRO playbook to guide future optimisation

Result:
* Launched a high-performing, conversion-optimised site ready to scale. +133% CVR in the first month of redesign launch.